How Wine Brands Can Successfully Utilize Virtual Tastings to Drive Consumer Sales
From offering the right product mix to creative partnerships and formats, here’s how wineries are monetizing virtual tastings
By Jess Lander
Seven Fifty Daily -- June 8, 2020
"The virtual tasting model, which wineries embraced en masse to connect with consumers while their tasting rooms were closed, looks like it’s here to stay. According to a recent survey conducted by Napa Valley Vintners, 64 percent of wineries have hosted at least one virtual tasting since March, and 72 percent of wineries plan to continue virtual tastings after shelter-in-place orders are lifted. But while this format offers a new opportunity to reach wine drinkers around the globe, the market has quickly become saturated and consumer Zoom fatigue is only increasing. SevenFifty Daily spoke to winery principals and other experts to understand the virtual tasting strategies that drive engagement, and most importantly, sales.
... Kathleen Inman, the winemaker for Inman Family Wines in Santa Rosa, California, has found sales success after promoting private virtual tastings for corporate clients..."