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How California Wineries Are Adapting During COVID-19

Hello, direct-to-consumer sales and large online platforms.

By Jonathan Cristaldi
Liquor.com -- June 24, 2020

"...There are a number of ways wine drinkers can help: Call your favorite winery and inquire about its plan for reopening to visitors; sign up for wine clubs; sign up to receive wine newsletters; join allocation lists; and continue to buy wines online and share news of virtual tastings with wine lovers in your family and among your wine-savvy friends. Above all, do what you can to support restaurants that carry your favorite wines. Many currently are offering bottles at retail pricing, but don’t expect that to last once restaurants get back on their feet. As of June 2020, Napa County is beginning to allow restaurants to reopen with limited seating, mostly outdoors. 

 The wineries we spoke with offered specific suggestions for how to help each. 

Inman: “We hope people continue to buy our wine online and customers share about our virtual tastings with their friends. Joining our wine club is a great way to save money on wine while also supporting us. We’re also donating a portion of the proceeds from our virtual tastings to local chapters of Meals on Wheels, which provides elderly Americans with meals as well as assistance with errands—a critical service during this pandemic.”

Continue reading: https://www.liquor.com/wineries-innovate-during-crisis-5069716