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Small wineries pivot — and expand — with Zoom tastings and company team-building events

By Dave McIntyre
Washington Post -- July 24, 2020

"When the coronavirus pandemic hit and the country went into lockdown in mid-March, Gil Kulers saw his calendar suddenly evaporate. Kulers, sommelier and beverage director for the Piedmont Driving Club in midtown Atlanta, had planned and sold out a wine dinner replete with foie gras and sauternes. Delete. Open That Bottle Night, where members would gather to celebrate and share prized wines from their cellars? Canceled.

Eager to keep members happy and engaged while the club was closed, Kulers contacted Kathleen Inman, owner and winemaker of Inman Family Wines in the Russian River Valley of Sonoma County, in California. Inman had “pivoted” her business — to use a trendy pandemic term — to virtual tastings for her customers over online platforms such as Zoom. She and Kulers adapted that format to arrange a tasting for Piedmont club members. Wines were shipped to the club for members to pick up, and at the appointed time some 30 members logged on to hear Inman, from the social distance of her California tasting room, introduce her wines. For added flair, Kulers opened the event from his backyard by sabering a bottle of Inman’s sparkling wine..."

Continue Reading: https://www.washingtonpost.com/lifestyle/food/small-wineries-pivot--and-expand--with-zoom-tastings-and-company-team-building-events/2020/07/24/2beb9246-cc2a-11ea-91f1-28aca4d833a0_story.html