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Technology Connects Wineries And Consumers Through Virtual Wine Tastings

Virtual wine tastings connect the wine industry to consumers around the world.

by Jill Barth

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Inman Family Wines in Santa Rosa, California, has closed their tasting room as recommended, but winemaker Kathleen Inman still wants to connect with customers and friends. As a solution, she’s arranged Meet the Maker Happy Hour: Donations to Meals on Wheels. Anyone can go online and choose from specially planned three-packs of wine. Included with the purchase is an invitation to join Inman on any of the free happy hours, which will be conducted on Facebook Video Chat to discuss the wines and ask questions. 5% of all purchases go to Meals on Wheels and shipping is included. This model has layers of benefits to the buyer, to the winemaker and—in this case—a non profit in need.