Getting Great Wine Online Is Easier Than Ever
by Elin McCoy
March 24, 2020, 3:35 AM PDT Corrected March 24, 2020, 4:39 PM PDT
Your favorite restaurants and bars may be closed, but online wine buying is booming—and already was before the Covid-19 coronavirus outbreak.
A January report from Rabobank, a global food and agribusiness bank, estimated that U.S. online sales reached $2.6 billion in 2019, growing 22% year on year. At the recent annual Impact Marketing Seminar, Rich Bergsund, chief executive officer of giant online retailer Wine.com, said the site pulled in $150 million in revenue in 2019...
...Since the closing of California’s tasting rooms, more of them are becoming extra creative.
Chanel-owned St. Supéry in Napa is holding online tastings once a week, on Thursdays. You order a six-pack tasting kit, called Injoy @ Home, then tune in to taste one each week with the winemaker on Zoom. Email email@example.com or call +1 866-612-2582 to order.
Sonoma’s Inman Family Wines just launched a “Meet the Maker” happy hour via Facebook Video Chat, which you can access after purchasing three-bottle tasting packages. (If you’re dreaming of summer, go for an $84 single vineyard rosé.)