7 Wine Loyalty Programs that Go Beyond the Usual Discounts
August 4, 2016
By Roger Morris
PG Contributor Roger Morris knows wine. Here, he outlines seven loyalty programs that are game-changers for wine enthusiasts everywhere.
American wineries don’t want you to just buy a bottle of their wine — they want you buy cases of it. And not just when you first visit their tasting rooms.
Enter the loyalty program. While most producers keep their wine clubs simple, relying on a set number of periodic wine shipments, a steady flow of news from the winery and the promise of additional bonuses and discounts for repeat orders, some wineries have established innovative programs that go beyond the standard 15 percent discount. Here are seven programs around the country that are taking a more innovative approach.
1. Inman Family Wines: Charge your electric car for free
Founder and winemaker Kathleen Inman is passionate about the environment, using such organic methods as multiple composting and natural pest controls at her winery in Santa Rosa, California, rewarding wine club members who drive hybrids and other electric cars with complimentary charging while they’re doing business.